THE TREND MAKING WAVES

If the new season has you longing to make some decorative upgrades, why not take inspiration from one of the more prevalent styles of the moment? Chances are you’ve heard the internet buzz about the coastal grandmother aesthetic by now, a trend that comes courtesy of the popular app, TikTok. If you haven’t, picture the inspiration of this movement herself, Diane Keaton in Something’s Gotta Give. Or any other tastefully-casual heroines from a number of Nancy Meyer’s kitschy “romcoms.” 

Found on a love for matching linen sets and glasses of crisp white wine, this pop culture revival moment translates into home decorating by taking advantage of similarly simple yet indulgent-feeling pieces. It’s impeccably clean, yet a warm and inviting space that creates a cozy, at-home feel—think white accents, nautical elements, fresh flowers, and large windows that allow natural light to pour in. And you don’t have to be a grandmother who lives in a coastal town to channel this design style. The younger generations are finding inspiration from this décor style because it creates the coziness that they remember from visits to their grandparents’ house. Coastal grandmother-style is a state of mind, a lifestyle vibe—you just need to find the right decor.

Light, breezy, & nature-inspired. 

This is coastal grandma.

SHADES OF SAND AND SEA 

To achieve the coastal grandmother aesthetic start with your color palette. Think light, breezy, nature-inspired colors when choosing your decor. This popular trend beautifully blends nautical blues and neutral color palettes with soft natural textures, like At West End’s woven seagrass baskets, for a dreamy getaway feel. 

Along with introducing colors of the sea, sand, and sky, adding an abundance of foliage and florals will effortlessly transform your home from season to season. I think that florals or foliage, real or faux, always feel right and can add appropriate pops of color when necessary This beautifully rustic bundle of real pampas grass will do the trick. 

LIGHT AND BREEZY TEXTURES

The Coastal Grandmother style is the epitome of timeless elegance. This means keeping patterns to a minimum. At West End’s set of cotton and jute table runners are highly versatile and full of modern coastal style! 

Vintage-inspired with a nautical color palette perfect for any

coastal grandmother-inspired home.

Adding natural textures to your home is another way to try out the coastal grandmother style. This woven bamboo lantern trio offers a simple design making it an understated focal point capable of tying your space together. 

This woven vessel also makes a great home

for potted plants or dried botanica.

CREATE A SPACE TO DRIFT AWAY

Savoring the day in a stylish and unhurried manner is a key element of the coastal grandmother trend. Whether you’re enjoying a pleasant conversation, a nice cold, crisp California chardonnay, or a good book, it’s best done near a bouquet of fresh flowers kept in a simple, natural vessel. 

Communicating ease, relaxation, and essentially a carefree feeling, the coastal grandmother style embodies simplicity not only in fabrics and patterns but also in finishes. Since the "coastal" aspects of this style rely greatly on textured natural fibers and materials, we recommend working in natural wooden tones mixed with whitewashed finishes anytime possible. Our antique white-washed wooden table combines the upscale form of a traditional table with a lived-in look. Light weathering on vintage furniture can give off that sense of relaxed charm, which is a hallmark of the coastal grandmother style. This table is also perfect for adding impromptu table space where you can place your set of six glass bud vases. This piece pairs beautifully with our set of rustic nesting recycled wooden benches. These are a must-have for any coastal grandmother-inspired home. 

Spruce up your tablescape with treasures and trinkets

that create a cozy, at-home feel.

A few carefully chosen coastal-inspired accessories can easily fit right into your home, but don't go overboard. Stick with decor that conveys a laid-back luxury that's warm and inviting without being overtly coastal. 

Like I said, you don't have to be a grandmother who lives in a coastal town to accomplish this relaxed yet refined, causal but elevated decor style. Bring this trendy style into your home with our collection of coastal grandmother-inspired pieces.